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Professional Staff

Letter from the Executive Director

Welcome to Holly Hill, FL! Whether you are a long-time resident (over 10,000 strong), one of this year’s newest residents (welcome!), are visiting or thinking of relocating here, we are glad you are interested in learning more about one of the fastest-growing and most business-friendly communities in the county. As our very own Mayor describes it, Holly Hill is truly the "Heart of the Tri-Cities."

I am proud to say that, in the past year, Holly Hill has grown in more ways than one! We’ve grown stronger, more resilient, and more innovative. And now we, as a business community, are emerging with a refreshed sense of purpose and determination.

As a native of Volusia County, I grew up supporting businesses through-out the "tri-city" area. After returning to my hometown after college, I quickly saw the growth that happened in my short, four years away for schooling. The businesses were different, the climate of community was stronger, and the area was thriving in the face of adversity. I joined the Holly Hill Chamber of Commerce team in 2020, and, since that time, have seen both the community and landscape change! In 2020 alone, Holly Hill became home to the FHCP Pharmacy facility, the Flight Gymnastics Academy and the state-of-the-art pickleball courts, known as Pictona at Holly Hill.

While the community is experiencing continued growth, the Holly Hill Chamber staff is also working hard to stay at the forefront of the rapidly changing business climate. Last year, the Holly Hill Chamber of Commerce celebrated our 60th anniversary. In honor of this anniversary, we underwent a Chamber rebranding process. Times have changed, and after meeting with our community and our city and council leaders - we revealed our new brand identity. As we look ahead, the primary focus of the Holly Hill Chamber of Commerce will continue to serve as the “Voice of Business” and be problem-solvers, advocating for what is best for the business community, thereby contributing to and improving the entire east coast region.

On behalf of our business community, we look forward to helping you make the most of your time in Holly Hill. It won’t take you long to figure out why Holly Hill is an emerging destination for those choosing to live, work, or play (or perhaps all three) in our amazing city. We look forward to YOU being a part of our story and continued growth!

Samantha Crouch

Executive Director
Holly Hill Chamber of Commerce


Samantha Crouch


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